THE BIG RETHINK
As you’ve no doubt noticed, it’s a new economic world out there. Business models are wobbling, the old order is rattled and familiar assumptions are being questioned. Ideal territory for design? We asked that question and lots more at the Redesigning Business Summit, held with The Economist earlier this year. Now you can hear see and read what a host of business and design thinkers thought (and said).
Hear Virgin Atlantic’s Joe Ferry about design ROI=
See IDEO’s Paul Bennett and others discuss design and innovation=
See speakers’ views on making innovation happen=





