FLYBE TO SPEND £3 MILLION MARKETING NEW CREATIVE LOOK
Europe’s largest regional airline Flybe is set to spend around £3 million over the rest of 2010 to promote its new campaign having launched a new creative style across all of its media and communications materials featuring its coloured ‘lozenges’.
The new style to feature in the campaign which will launched this month has been designed by creative agency SOUK and will be rolled out across national and regional channels as well as press, with media planned and bought by Starcom.
TV sponsorship idents and airtime creative are also being developed to match the creative style.
Simon Lilley, director of marketing for Flybe said that the company had developed the ‘lozenges’ into distinctly recognisable assets over the last two years and hoped that the latest creative move would take the brand ‘one stage further’ with a ‘sophisticated style’ which would be immediately ownable and also offer excellent stand out appeal.