*Profile 1 & 2 - Greg Quinton & Bruno Maag - Thursday 21 September 2006, The Watershed*
Profile 1: Greg Quinton – Greg Quinton was guest speaker at the launch of our Autumn Programme. Greg is the overall creative director of The Partners Design Consultancy with 20 years of experience in creating outstanding brand communications. Greg has been with The Partners for over 16 years and has contributed significantly to its reputation for creative excellence, winning many, many awards (including three D&AD yellow pencils and Design Week light bulbs), losing much hair along the way.
Greg has specific expertise in the retail and automotive sectors, and some of his recent clients include National Gallery, Saks Fifth Avenue, Harrods, Boots, Jaguar, McLaren and HSBC. He was previously at Interbrand/Newell & Sorrell, where he worked with clients such as WH Smith, Boots and the Royal Academy.
Greg can’t help but find ideas in everything around him. Only after his fourth child, Phoebe, was born last year, did he realise that his childrens’ initials spelled out the word STOP…
The Partners is a company of forty who think creatively about brand strategy, design and project management. Their work spans industries, sectors and markets around the globe, taking in some of the world’s biggest brands, and some of the smallest. Visit The Partners website…
Profile 2: Bruno Maag – Greg was joined by Bruno Maag of Dalton Maag. Bruno is passionate about type and internationally renowned for his work. He is former Chair of the Typographic Circle, worked with Monotype in UK and North America and is a regular contributor to Creative Review.
Bruno believes that written communication and letterforms are inseparable from human evolution and our civilization has been built on the ability to record and communicate ideas and information succinctly, accurately and efficiently. The feeling conveyed by letterforms has come to be as important in the commercial world as the ideas expressed by the words.
In his talk, Bruno illustrated the emotional value of type to a brand. He also showed how the type designer approaches a brief from a client to a produce an appropriate font.
Dalton Maag was established 15 years ago with offices in London, Zurich and Colorado. Clients include BT, Eircom, Vodafone, Telewest, BMW, Mini, Skoda, Smart car, Volvo, Tesco, Coop Swiss, National Lottery, Puma, Tottenham Hotspur, UBS Bank, Sparkasse, to name only a few. Visit Dalton Maag website…
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